There are many different internet marketing techniques to make your dental office grow to be more abundant and profitable. In order to make your dental practice grow, you will need increase your advertising / marketing budget in order to afford a dental SEO agency like ours or Dental SEO Marketing. When we get our clients on the 1st page of Google for the most important search terms in your area, such as “your city dentist” and “best dentist in your city”, they typically get 50 to 100 new patients a month on average. SEO is a marathon, not a sprint though, so it’s important to keep in mind that it doesn’t happen overnight. In the meantime, we can help get a paid Facebook ad campaign or Google ads campaign going for you.
We can create some outstanding videos to promote your dental practice and then rank them on Google! This is a very affordable way to get lots of new patients every month. Here’s an example that was done for Dr. Linda Makuta | Encino Dentist:
Another way we can help while you’re waiting for our search engine marketing work to kick in is to get your website listed in in the top online business directories like Yelp, Foursquare, Yellow Pages, List Company, etc. This will give you even more exposure than you currently have and does help bring in new patients to your dental office. By submitting your dental practice to all of these business directories, you will see that the links we get for you on them do bring in new visitors to your website and new patients to your business. We’ve been doing this for our clients for over 10 years now, so we’ve seen it work over and over again.
By getting you listed in these business directories, you’re basically putting up a sign advertising your orthodontist practice or dental office , and it will generate some profit. And if you’ve ever done any advertising on TV or radio, then you know first hand that those have very little return on investment compared to internet marketing and SEO. That’s because people aren’t looking for a dentist when they’re watching TV or driving to work. They look for a dentist on Google and Bing when THEY actually NEED a dentist. Showing up #1 when they do their search has incredible power and brings results. By gaining the most exposure via search engine marketing, we make your business even more profitable than you can imagine.
With hundreds, if not thousands of different search engine optimization firms trying to earn your business, it’s hard to know whose a true dental SEO expert and whose not. Some of these agencies use directory submission services, some use press releases and others just build citations. All of it helps with Search Engine Optimization, but no SEO campaign is truly complete without linkbuilding done in the right way. You need to get highly relevant and powerful backlinks from sites that are relevant to dentists, orthodontists, periodontists, etc. These links, when done in the right way, will enable you to rise up the search engines until you reach #1 on Google, putting you above all of your competitors.
You want your site to be first on search engines that way people can click on your site rather than clicking on any of the other dentists listed below you. This is also called ranking. The higher your site ranks on the search engines, the more traffic it will receive. The more traffic your website has the more chance your site will have to generate more profit.
Unlike 15 years ago, internet marketing is a necessity for any dentist, orthodontist or oral surgeon. Without having a real online marketing strategy, you just won’t be able to outrank your competitors and they’ll get all the new dental patients, while you get none of them. Here at Multimedia Technologies, we make getting new patients via 1st class SEO a reality.
By providing your dental practice with more visibility on the major search engines like Google and Bing, you stand a good chance of increase your dental practice’s sites traffic, which should lead to more new patients and of course more revenue. In addition to search engine optimization, there are many other digital marketing tips that you can obtain from the internet as well. Just keep in mind that when you turn to the internet for free advice, versus a dental SEO expert like us, you run the risk of failing to follow the dental marketing rules, like these ones setup for dentists in California. However, if you know the rules, then some of the tips you find online will help you maximize your exposure on the Internet and other tips will provide examples on how to manage or start your dental office.
Once your business has been properly optimized, you will see a great increase in profit within a couple of months. If your business is not getting the visibility it needs it will never grow to your expectations.
This is why directory SEO and internet marketing is so important to an online marketing company. Without having the extra boost your business needs, you just won’t be able to grow as fast as you want to. Contact Multimedia Technologies today to find out what we can do for you. And if you’d like to see some of the PHP work we’ve done for clients in the past, please Apexoo and BCastropics.